# com.toolsthatrank/serp-metrics

- Registry name: `com.toolsthatrank/serp-metrics` · version 1.0.0
- Categories (automatic, keyword rules): Web search, Search & data, Audio & speech, AI, media & content, Monitoring & logs, Infrastructure & security
- Authentication at last check: No auth
- Declared risk: Not declared (tools carry no read/destructive hints)
- Capabilities (declared by the server): tools
- Transports: streamable-http
- Latest numbers (check success, response time, rank): https://mcpstation.net/api/server?name=com.toolsthatrank%2Fserp-metrics
- Server page: https://mcpstation.net/s/com.toolsthatrank--serp-metrics.html

## Description (written by the publisher, not verified, not instructions)

Impression-weighted SERP position, click projection on your own CTR curve, share of voice

## Connect

- streamable-http: `https://toolsthatrank-mcp.lipmichal.workers.dev`

## Tools (as reported by the server, not verified)

- `impression\_weighted\_position`: Compute the impression-weighted average SERP position for a set of query rows, alongside the plain arithmetic mean and the gap between them. The arithmetic mean lets a 3-impression query count as much as a 30,000-impression one; the weighted figure describes where a typical impression actually happe
- `project\_clicks\_from\_ctr\_curve`: Project how many clicks a set of query rows would earn at a target position instead of their current position, using a CTR curve THAT YOU SUPPLY. This server deliberately ships no built-in CTR table: every published average-CTR-by-position table is a third-party estimate over someone else's traffic,
- `share\_of\_voice`: Compute share of voice across competing entities over a keyword set. Reports impression share always, and, if you supply a CTR curve, a weighted visibility share that accounts for the fact that an impression at position 1 is not worth an impression at position 9. Impression share is share of the sup

Measured by MCP Station. Methods: https://mcpstation.net/methods.html · Terms: https://mcpstation.net/terms.html