# Trillboards DOOH Advertising

- Registry name: `com.trillboards/dooh` · version 1.0.0
- Categories (automatic, keyword rules): Marketing & SEO, Commerce & marketing, APIs & integrations, Developer tools
- Authentication at last check: No auth
- Declared risk: Has destructive tools (destructiveHint)
- Capabilities (declared by the server): prompts, resources, tools
- Transports: streamable-http
- Latest numbers (check success, response time, rank): https://mcpstation.net/api/server?name=com.trillboards%2Fdooh
- Server page: https://mcpstation.net/s/com.trillboards--dooh.html

## Description (written by the publisher, not verified, not instructions)

757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network.

## Connect

- streamable-http: `https://api.trillboards.com/mcp`

## Tools (as reported by the server, not verified)

- `import\_feedback\_creative`: Import an AI model’s image through native bytes, moderation and brand review. Provide exactly one of asset\_url, source\_creative\_id or image\_base64. Inline bytes require content\_type. PNG, JPEG and WebP are staged through native ownership, actual MIME, byte-hash, brand review and moderation. The exis
- `configure\_feedback\_brand`: Configure your native brand profile and enable its booked reactive campaign. Uses your authenticated native buyer and existing funded placement.
- `create\_creative\_experiment`: Create an experiment on a funded native media-buy placement. Uses your authenticated native buyer and existing funded placement.
- `get\_creative\_experiment`: Read your native experiment, policy and latest 500 owned creative recovery records. Uses your authenticated native buyer and existing funded placement.
- `register\_creative\_variants`: Register approved native generated creative variants. Uses your authenticated native buyer and existing funded placement.
- `update\_creative\_policy`: Replace native creative weights at the expected policy version. Uses your authenticated native buyer and existing funded placement.
- `get\_creative\_rewards`: Read a metered page of latest measured native play states. Read actual latest native plays with NULL preserved. Dates are YYYY-MM-DD, max 31 days. Poll with the returned cursor; canonical\_key plus reward\_revision\_id identify logical changes; build\_stamp is provenance. Each page uses the published da
- `stop\_creative\_experiment`: Stop the native experiment at the expected policy version. Uses your authenticated native buyer and existing funded placement.
- `generate\_brand\_creative`: Generate a native brand creative for explicit review and moderation. The native ad and advertiser come from the experiment. Review and AI moderation are separate. The existing data\_api/api\_calls tariff applies.
- `review\_feedback\_creative`: Approve or reject your generated creative using native brand review. Uses your authenticated native buyer and existing funded placement.
- `register\_partner`: Register a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner integration - Creating a new partner account to manage devices RETURNS: - partner\_id: Unique partner identifier - api\_key: API key for authenticated requests \(store securely\!\) - status: Account st
- `get\_partner\_info`: Get information about the authenticated partner account. WHEN TO USE: - Checking current partner status and stats - Verifying API key is working - Getting partner account details RETURNS: - partner\_id: Partner identifier - company\_name: Registered company name - status: Account status \(active, suspe
- `register\_device`: Register or update a device in the partner's network. WHEN TO USE: - Adding a new screen/kiosk/vending machine to the network - Updating device location or configuration - Re-registering a device after maintenance RETURNS: - device\_id: Your internal device ID \(echoed back\) - trillboards\_device\_id: I
- `list\_devices`: List all devices registered to the partner account. WHEN TO USE: - Getting an overview of all connected devices - Finding devices by status \(online/offline\) - Auditing the device fleet RETURNS: - devices: Array of device objects - total: Total device count - online\_count: Number of online devices -
- `get\_device`: Get detailed information about a specific device. WHEN TO USE: - Checking status of a single device - Getting device configuration details - Debugging device issues RETURNS: - device\_id: Your internal device ID - trillboards\_device\_id: Internal Trillboards ID - fingerprint: Device fingerprint - name
- `delete\_device`: Soft-delete a device from the partner account. WHEN TO USE: - Removing a device that's been decommissioned - Cleaning up test devices - Removing a device that's been relocated to another partner RETURNS: - success: Boolean indicating success - device\_id: The deleted device ID - message: Confirmation
- `get\_device\_ads`: Get current ads scheduled for a device \(for testing\). WHEN TO USE: - Testing device ad delivery - Debugging which ads are being shown - Verifying ad targeting is working RETURNS: - ads: Array of advertisement objects - default\_stream: Default content when no ads - schedule: Current ad schedule EXAMP
- `record\_impression`: Record a single ad impression from a device. WHEN TO USE: - Reporting that an ad was displayed on a device - Recording impression with detailed metadata - Single impression events \(for batch, use batch\_impressions\) RETURNS: - success: Boolean indicating success - impression\_id: Unique impression ide
- `batch\_impressions`: Record multiple impressions in a single request \(up to 100\). WHEN TO USE: - Bulk reporting impressions from offline period - Efficient batch processing of impressions - When device was offline and needs to sync RETURNS: - success: Boolean indicating success - processed: Number of impressions process
- `device\_heartbeat`: Send a heartbeat signal from a device to report its status. WHEN TO USE: - Regular device health monitoring \(every 30-60 seconds\) - Reporting current playback status - Reporting errors or issues RETURNS: - success: Boolean indicating success - device\_status: Current device status in system - next\_he
- `get\_analytics`: Get analytics data for the partner account. WHEN TO USE: - Viewing overall performance metrics - Analyzing device performance - Generating reports on impressions and earnings - Comparing performance over time periods RETURNS: - summary: Overall stats \(impressions, earnings, active\_devices\) - time\_se
- `create\_webhook`: Create a new webhook subscription for real-time events. WHEN TO USE: - Setting up real-time notifications for device events - Integrating with external systems - Monitoring ad playback and impressions AVAILABLE EVENTS: - device.online: When a device comes online - device.offline: When a device goes
- `list\_webhooks`: List all webhook subscriptions for the partner account. WHEN TO USE: - Viewing all configured webhooks - Auditing webhook subscriptions - Finding a webhook to update or delete RETURNS: - webhooks: Array of webhook objects with: - webhook\_id: Unique identifier - url: Endpoint URL - events: Subscribed
- `update\_webhook`: Update an existing webhook subscription. WHEN TO USE: - Changing the webhook endpoint URL - Adding or removing subscribed events - Enabling or disabling a webhook - Updating the webhook description RETURNS: - webhook\_id: The updated webhook ID - url: Updated endpoint URL - events: Updated event subs
- `delete\_webhook`: Delete a webhook subscription. WHEN TO USE: - Removing a webhook that's no longer needed - Cleaning up old integrations - Removing test webhooks RETURNS: - success: Boolean indicating success - webhook\_id: The deleted webhook ID - message: Confirmation message EXAMPLE: User: "Delete the old webhook"
- `test\_webhook`: Send a test event to a webhook endpoint. WHEN TO USE: - Verifying webhook endpoint is working - Testing integration during development - Debugging webhook delivery issues RETURNS: - success: Boolean indicating delivery success - response\_code: HTTP response code from endpoint - response\_time\_ms: Res
- `get\_webhook\_deliveries`: Get delivery history for a webhook. WHEN TO USE: - Debugging failed webhook deliveries - Auditing webhook activity - Checking delivery success rates RETURNS: - deliveries: Array of delivery records with: - delivery\_id: Unique delivery ID - event: Event type - status: success/failed - response\_code:
- `discover\_inventory`: Discover available DOOH screens across the exchange network. WHEN TO USE: - Finding screens by venue type \(retail, transit, office, etc.\) - Finding screens in a specific city/state or within a radius - Finding screens with a specific audience profile \(high income, professionals, etc.\) - Getting an o
- `get\_live\_audience`: Get real-time audience data for a specific screen. WHEN TO USE: - Checking current audience at a screen before buying - Monitoring audience during a live campaign - Getting detailed audience signals \(attention, mood, purchase intent, demographics\) RETURNS real-time data from edge AI sensors \(refresh
- `get\_audience\_forecast`: Predict what the audience will look like at a screen at a specific time. WHEN TO USE: - Planning campaigns for specific time slots - Estimating audience composition before buying - Comparing audience at different times of day Uses historical audience data to predict typical audience patterns. RETURN
- `create\_campaign`: Create a new advertising campaign targeting DOOH screens. WHEN TO USE: - Setting up a new ad campaign on available screens - Targeting specific venues, locations, or audience profiles - Allocating budget for programmatic DOOH buys RETURNS: - campaign\_id: Unique campaign identifier \(UUID\) - name, sta
- `get\_campaign\_performance`: Get detailed performance metrics for a campaign. WHEN TO USE: - Monitoring active campaign performance - Reviewing completed campaign results - Getting per-screen impression breakdowns RETURNS: - campaign\_id, name, status, budget, dates - performance: impressions, spend\_estimate\_usd, avg\_cpm, unique
- `get\_network\_stats`: Get network-wide statistics across all partner screens. WHEN TO USE: - Getting a high-level overview of network performance - Checking how many screens are online - Reviewing total impressions and revenue estimates RETURNS: - total\_screens, online\_screens - impressions, total\_auctions - revenue\_esti
- `get\_signals`: \[AdCP Signals\] Get real-time audience signals from DOOH screens. This is an AdCP \(Ad Context Protocol\) compliant tool. It returns deterministic audience signals captured by edge AI \(vision + audio + speech\) on available screens. WHEN TO USE: - Discovering available audience signals before buying inv
- `activate\_signal`: \[AdCP Signals\] Activate an audience signal for DSP targeting. Returns an activation\_key token for referencing this signal activation. Free-form Trillboards signal labels remain custom parameters. IAB Audience Taxonomy 1.1 segments are emitted only when registered IDs are supplied explicitly. WHEN TO
- `get\_adcp\_capabilities`: \[AdCP\] Get the seller agent's AdCP capabilities and supported protocols. Returns the full capability declaration for this AdCP DOOH seller agent. This tool does NOT require authentication. WHEN TO USE: - Discovering what protocols the seller agent supports \(Signals, Media Buy\) - Understanding availa
- `get\_products`: \[AdCP Media Buy\] Get available DOOH advertising products and packages. NO AUTHENTICATION REQUIRED. Discovery is open — read the catalogue first, get a key when you want to transact. Send a natural-language \`brief\` and it is answered from what the screens actually observed: each product's \`descriptio
- `list\_creatives`: \[AdCP Creative\] List the creatives this buyer has on file with us. OUR LIBRARY IS PER-BUY, AND THIS SAYS SO. AdCP's creative library models concepts, variables, assignments and snapshots; ours does not have those. A creative here is the one asset attached to a media buy by sync\_creatives, so this is
- `list\_creative\_formats`: \[AdCP Media Buy\] List the creative formats this network actually accepts. Every format is DERIVED from live per-screen capability \(panel size, min/max spot length, audio\) — not a hand-written list. The set published here is exactly the set sync\_creatives accepts: if a creative matches a format retur
- `get\_media\_buys`: \[AdCP Media Buy\] List media buys with status, budget, flight and optional delivery snapshots. Status, budget and flight are read from the advertisements + placements spine the buy actually books on — not from a stored display string. A buy that its flight ended, or that the pacing cron completed on
- `create\_media\_buy`: \[AdCP Media Buy\] Create a media buy \(campaign\) from an AdCP buy specification. Creates a campaign that targets DOOH screens based on the provided specification. Returns a media\_buy\_id for tracking and a creative\_deadline for asset submission. WHEN TO USE: - Executing a programmatic DOOH buy via an A
- `update\_media\_buy`: \[AdCP Media Buy\] Update an existing media buy \(campaign\). Modify budget, targeting, schedule, or status of an existing media buy. WHEN TO USE: - Adjusting campaign budget mid-flight - Pausing or resuming a campaign - Changing targeting parameters - Extending campaign dates EXAMPLE: update\_media\_buy\(
- `sync\_creatives`: \[AdCP Media Buy\] Validate and sync creative assets for a media buy. Validates creative assets \(resolution, duration, format\) against screen specifications. Returns compatibility status for each screen in the campaign. WHEN TO USE: - Submitting creative assets before campaign launch - Checking if a c
- `get\_media\_buy\_delivery`: \[AdCP Media Buy\] Get delivery/performance report for a media buy. Returns campaign performance with breakdowns by screen, venue, hour, and audience segment. WHEN TO USE: - Monitoring campaign delivery in real-time - Getting performance breakdowns for optimization - Reporting on campaign results RETU
- `provide\_performance\_feedback`: \[AdCP Media Buy\] Provide optimization signals from buyer agent. Accepts feedback from buyer agents for floor price adjustment and inventory optimization. Enables closed-loop optimization between buyer and seller agents. WHEN TO USE: - Sending bid response feedback to optimize future pricing - Provid
- `log\_event`: \[AdCP Media Buy\] Record a conversion or attribution event. Records conversion events for post-campaign attribution analysis. Events are deduplicated by event\_id + event\_type combination. WHEN TO USE: - Recording offline conversions \(store visits, purchases\) - Tracking post-view attribution events -
- `list\_accounts`: \[AdCP Accounts\] List the accounts this credential can transact on. This seller's account model is 'explicit': one API key IS one account, so this returns exactly one account — the partner behind the key. Use it to discover your account\_id before any account-scoped call, and to confirm the account's
- `sync\_accounts`: \[AdCP Accounts\] Establish or confirm the account behind this credential. IMPORTANT — what this does NOT do: it does not provision a new account. This seller's namespace is one account per API key, so a provisioning-mode entry \(brand + operator + billing\) is LINKED to the account your key already own
- `get\_task\_status`: \[AdCP Protocol\] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a \`task\_id\`. Poll that id here to read the task's terminal state and, with \`include\_result: true\`, its completion payload. Trillboards answers ever
- `tasks\_get`: \[AdCP Protocol\] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a \`task\_id\`. Poll that id here to read the task's terminal state and, with \`include\_result: true\`, its completion payload. Trillboards answers ever
- `list\_tasks`: \[AdCP Protocol\] List AdCP tasks belonging to your account, newest first. Returns \`query\_summary\` \(totals and a status breakdown\), \`tasks\`, and \`pagination\`. Filter by status or task type. Scoped to the calling account — an unauthenticated call returns an empty page rather than another account's task
- `tasks\_list`: \[AdCP Protocol\] List AdCP tasks belonging to your account, newest first. Returns \`query\_summary\` \(totals and a status breakdown\), \`tasks\`, and \`pagination\`. Filter by status or task type. Scoped to the calling account — an unauthenticated call returns an empty page rather than another account's task
- `get\_pricing`: Get machine-readable pricing for all Trillboards products. Returns graduated usage-based pricing, free tier thresholds, and committed-use discount tiers. No authentication required — use this to evaluate costs before integrating.
- `get\_usage\_summary`: Get your current billing period usage summary with per-product breakdown and costs. Shows free tier consumption, paid usage, and total cost.
- `setup\_billing`: Set up pay-per-use billing with a Stripe payment method. A stored card grants no API credit; fund usage with credits or explicitly authorized API postpay allowance. Pass a Stripe payment method token \(pm\_xxx\) obtained from Stripe.js or Stripe Elements.
- `purchase\_credits`: Purchase committed-use credits at a discount. Three tiers: tier\_500 \($500 → $625 credit, 25% bonus\), tier\_2000 \($2,000 → $3,100 credit, 55% bonus\), tier\_5000 \($5,000 → $10,000 credit, 100% bonus\). Requires an active payment method.
- `get\_billing\_status`: Check current billing status including whether billing is set up, credit balance, Stripe customer ID, and payment method status. Use this to determine if billing setup is needed before making paid API calls.
- `get\_campaign\_attribution`: Get comprehensive attribution summary for a DOOH campaign. WHEN TO USE: - Measuring overall campaign effectiveness \(reach, footfall, sales lift\) - Getting a high-level view of campaign attribution metrics - Checking statistical significance of attribution results RETURNS: - reach: uniqueDevices, tot
- `get\_attribution\_timeseries`: Get daily attribution timeseries for a campaign. WHEN TO USE: - Tracking attribution trends over time - Identifying which days had the strongest lift - Building attribution dashboards with daily granularity RETURNS: Array of daily data points, each with: - date, uniqueDevices, totalExposures, avgFre
- `get\_attention\_metrics`: Get edge AI attention metrics for a campaign \(FEIN-powered\). This is what makes DOOH attribution better than digital: Trillboards MEASURES viewability via FEIN edge AI instead of estimating it. WHEN TO USE: - Measuring actual human attention to ads \(not just impressions\) - Comparing attention-adjust
- `get\_creative\_attention`: Get per-creative attention breakdown for a campaign. WHEN TO USE: - A/B testing creative variants by attention score - Identifying which creative drives the most engagement - Comparing aCPM across creative assets RETURNS: Array of creatives ranked by attention score, each with: - creativeId, totalIm
- `get\_multi\_touch\_attribution`: Get multi-touch attribution model results for a campaign. Supported models: time\_decay, position\_based, attention\_weighted. WHEN TO USE: - Understanding how DOOH fits into the full marketing funnel - Seeing credit allocation across DOOH, mobile, web, and store channels - Quantifying DOOH's contribut
- `get\_cross\_channel\_journey`: Get cross-channel customer journey data \(Sankey flow\) for a campaign. Shows how users flow between channels: DOOH -\> mobile -\> web -\> store. WHEN TO USE: - Visualizing the customer journey across DOOH and digital channels - Understanding channel transition patterns - Building Sankey diagrams of mark
- `get\_incrementality`: Get incrementality/lift test results for a campaign. Uses Bayesian \(Beta-Binomial with 10K Monte Carlo samples\) and frequentist \(chi-square with Yates correction\) methods for causal measurement. WHEN TO USE: - Proving causal DOOH advertising effectiveness - Getting both Bayesian and frequentist sign
- `create\_experiment`: Create an incrementality experiment for a campaign. Sets up a geo-holdout, ghost ads, or propensity score matching experiment to causally measure DOOH advertising lift. WHEN TO USE: - Setting up a new A/B test before or during a campaign - Defining treatment and control DMAs for geo-holdout tests -
- `get\_creative\_attribution`: Get attribution performance by individual creative variant. Links creative execution to attribution outcomes: which creative variant drove the most store visits? WHEN TO USE: - Comparing creative A/B/C test performance on attribution outcomes - Finding the optimal creative x venue\_type x daypart x w
- `get\_roas`: Get Return on Ad Spend \(ROAS\) with transaction attribution data. Closes the ROAS loop: matches purchase events to DOOH exposures with time-decay weighting, and computes attributed revenue and incremental ROAS. WHEN TO USE: - Measuring revenue directly attributable to DOOH advertising - Getting ROAS
- `export\_cohort`: Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed cohort to the specified DSP \(The Trade Desk, DV360, or Meta\). Creates or reuses a DSP segment. WHEN TO USE: - Activating DOOH-exposed audiences for retargeting on digital channels - Pushing cohort
- `get\_audience\_lookalike`: Find screens with similar audience profiles using pgvector similarity. Uses 64-dimensional audience vectors with HNSW cosine similarity index to find screens whose audience demographics, attention, and behavioral patterns match a target screen. WHEN TO USE: - Expanding campaign reach to screens with
- `semantic\_audience\_search`: Search screens by natural language scene description using pgvector. Uses 768-dimensional Gemini embeddings on scene descriptions from FEIN edge AI to find screens matching a natural language query. WHEN TO USE: - Finding screens by audience context \("families eating lunch in a food court"\) - Contex
- `get\_campaign\_heatmap`: Get geographic exposure heatmap data for a campaign. Returns lat/lng clusters with exposure counts and device reach, useful for visualizing where ads were shown on a map. WHEN TO USE: - Visualizing campaign geographic coverage - Identifying hotspots of ad exposure - Analyzing geographic distribution
- `verify\_proof\_of\_play`: Verify cryptographic proof of ad delivery or get campaign proofs. Requires either campaign\_id or proof\_payload \(at least one must be provided\). Two modes: 1. Verify a proof: pass proof\_payload with signature fields to verify 2. Get proofs: pass campaign\_id to get Ed25519-signed proofs for a campaign
- `query\_observations`: Query the universal observation stream using natural language or structured filters. Returns multi-modal sensing data \(audience, vehicle, environment, commerce\) from physical-world observations across the screen network. WHEN TO USE: - Exploring raw observation data from edge AI sensors on screens -
- `semantic\_search\_observations`: Search observations by semantic similarity. Find moments that match a description like "lunch rush at fast casual restaurants" using vector embeddings. Uses 768-dimensional Gemini embeddings on observation payloads to find promoted observations matching a natural language query via approximate neare
- `anomaly\_detect`: Detect anomalies in observation patterns. Alert when metrics deviate significantly from trailing averages. Computes trailing mean and standard deviation for a given metric from the observation\_stream, then identifies observations that fall beyond the configured sigma threshold \(z-score based anomaly
- `cross\_signal\_correlate`: Discover correlations between different signal types. Example: relationship between ad fill rate and audience attention for QSR venues. Queries the cross\_signal\_insights table for pre-computed correlations, or computes ad-hoc correlations from the observation\_stream when no pre-computed insight exis
- `configure\_sensing`: Configure what a screen should sense using natural language. Generates and optionally pushes a sensing profile to the device. Uses Gemini AI to interpret a natural language sensing intent and generate a sensing profile that maps to available on-device ML models \(BlazeFace, AgeGender, FER+, MoveNet,
- `export\_dataset`: Export observation data as a structured dataset. Supports filtering by time, geography, venue type, and observation family. Queries the relevant table based on the selected dataset type, applies filters, and returns every matching row as structured data, a page at a time: up to 10,000 observation ro
- `predictive\_query`: Generate predictive insights from observation patterns. Predict whether a venue is likely to see increased foot traffic based on current patterns. Uses historical observation\_stream data to compute trend analysis via linear regression on time-bucketed metrics. Generates predictions with confidence i
- `get\_social\_attention`: Query measured social attention events within your authorized screen and venue scope. Filter by minimum social amplification factor and time range; results are sorted by social amplification factor descending. WHEN TO USE: - Finding moments where social proof drove collective engagement - Identifyin
- `find\_similar\_moments`: Find historically similar audience moments across the screen network using embedding similarity search. Input a natural-language description of the target moment. Moment embeddings are 768-D vectors generated from multi-modal observation data \(visual, audio, environmental, social\) via the MomentEmbe
- `predict\_moment\_quality`: Predict the VAS \(Viewability Attention Score\) a specific creative would achieve at a given moment, based on historical data and causal modeling. Uses the CausalPredictionService which: 1. Embeds the moment description to find historically similar moments 2. If \>= 5 similar moments exist with the sam
- `recommend\_creative`: Given a moment description, rank candidate creatives by predicted VAS performance. Evaluates each creative candidate against the described moment context using historical similarity and causal prediction. Returns a ranked list sorted by predicted VAS score, with confidence levels for each prediction

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