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Persuasion Taxonomy

com.coppica/persuasion-taxonomy · v1.0.3

Measured by MCP Station

Description written by the publisher, not verified

Plan and check marketing copy against the nine questions every reader asks. Free, no API key.

Connect

claude mcp add --transport http persuasion-taxonomy https://taxonomy.coppica.com/mcp

{
  "mcpServers": {
    "persuasion-taxonomy": {
      "url": "https://taxonomy.coppica.com/mcp"
    }
  }
}

Tools as reported by the server

• plan_marketing_copy
  Plan any piece of marketing copy before you write it, whether it's an ad, a landing page, a sales page or sales letter, an email, a subject line, a social post, a headline or a video script. Give it the goal, the reader and the offer, and it tells you which of the nine questions every reader silentl
• diagnose_marketing_copy
  Review, critique or roast any piece of marketing copy, whether it's an ad, a landing page, an email, a sales page, a social post or a script, and find out why it might not persuade. Before you call it, read the copy and label each line with the one reader question it mainly answers, quoting the word
• explain_why_not_converting
  Work out why an ad, a landing page, an email or a whole funnel isn't converting. Start from what you can see. Maybe people don't click (a low CTR), or they click and bounce, or they read and don't buy. Maybe they abandon the checkout or the form, the leads never buy, customers buy once and leave, or
• find_persuasion_techniques
  Search the Persuasion Taxonomy, 766 named persuasion techniques documented from real advertising and organized by the nine reader questions they answer. Describe what you want the copy to do, like build trust without testimonials, create urgency without fake scarcity, handle a price objection, make
• get_persuasion_technique
  Look up one persuasion technique by its ID (like PT-PRV-10000), its slug or its name. You get the full definition, why it works, when it lands and when it backfires, real examples from advertising, related and opposite techniques, and a link you can cite. Use it before you apply or recommend a techn
• check_headlines
  Check headlines, email subject lines, ad openings, video hooks, social post openings and first lines, and compare options against each other. For each line it tells you whether the line does its job in that spot, meaning which of the nine reader questions it answers, and whether a competitor could s
• check_marketing_claims
  Check whether marketing claims and calls to action are specific enough to believe. It catches the vague superlative, like "the best" or "#1", that readers discount on sight. It catches promises with no proof behind them and results with no mechanism, and it flags the generic buttons everyone uses, l
• plan_ab_test
  Plan an A/B test for marketing copy. Give it the current conversion rate, the smallest lift worth detecting and the daily traffic, and it tells you how many visitors each version needs and how many days to run. It also frames the test as two different answers to the same reader question, so the resu
• read_ab_test_result
  Read the result of an A/B test. You get each version's conversion rate and lift, whether the difference is statistically significant, the confidence interval, and the chance each version really beats the original. It also warns you about the things that make a test result lie. Those include too few

Repository · Website · JSON · Text for agents · Registry updated 2026-10-05