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Gus Dantas · retail media measurement

com.ghostavo/retail-media-measurement · v1.2.0

Measured by MCP Station

Last check	Reachable
Checked at	—
Check success 7 / 30 days	—
First-try success 30 days	—
Median response	—
Lookups 30 days	—
Authentication	No auth
MCP version	2025-06-18
Rank score	—
Declared risk	Not declared (tools carry no read/destructive hints)
Capabilities declared	prompts, resources, tools
Tool definitions	4 tools · with description 100% · input schema is an object 100% · read/destructive hints 0%

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

streamable-http · https://mcp.ghostavo.com/mcp

claude mcp add --transport http retail-media-measurement https://mcp.ghostavo.com/mcp

{
  "mcpServers": {
    "retail-media-measurement": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

ask_gus
Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually
gus_profile
A short professional profile: where he works, what he has done, what he is doing now.
retail_media_primer
A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.
leave_a_note
Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.

Website · JSON · Text for agents · Registry updated 2026-08-10