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Google Ads

io.github.mcp-dir/google_ads-mcp · v0.1.0

Measured by MCP Station

Description written by the publisher, not verified

Full Google Ads management: read (campaigns, performance, ROAS, keywords, search terms) and write (p

Connect

claude mcp add --transport http google-ads-mcp https://api.mcp.ai/p_google_ads

{
  "mcpServers": {
    "google-ads-mcp": {
      "url": "https://api.mcp.ai/p_google_ads"
    }
  }
}

Tools as reported by the server

• google_ads_list_accounts
  List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `cust
• google_ads_status
  Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope. Bulk support: accepts customer_ids for batched execution.
• google_ads_account
  Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope). Bulk support: accepts customer_ids for batched execution.
• google_ads_campaigns
  List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded. Bulk support: accepts customer_ids for batched execution.
• google_ads_today
  Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary. Bulk support: accepts customer_ids for batched execution.
• google_ads_roas
  ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary. Bulk support: accepts customer_ids for batched execution.
• google_ads_ads
  List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI. Bulk support: accepts customer_ids for batched execution.
• google_ads_keywords_keywords
  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e
• google_ads_keywords_search_terms
  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e
• google_ads_keywords_status
  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e
• google_ads_keywords_diagnostics
  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e
• google_ads_keywords_raw
  Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e
• google_ads_performance
  Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day. Bulk support: accepts customer_ids for batched execution.
• google_ads_changes
  Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed
• google_ads_campaign_update_status
  Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.
• google_ads_campaign_update_budget
  Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally). Bulk support: accepts campaign_ids, customer_ids for batched execution.
• google_ads_ad_group_update_status
  Pause, enable or remove ad groups. REMOVED is irreversible.
• google_ads_ad_update_status
  Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}). Bulk support: accepts customer_ids for batched execution.
• google_ads_keyword_update_status
  Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id). Bulk support: accepts customer_ids for batched execution.
• google_ads_keyword_update_bid
  Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50). Bulk support: accepts customer_ids for batched execution.
• google_ads_campaign_budget_create
  Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day). Bulk support: accepts customer_ids for batched execution.
• google_ads_campaign_create
  Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be cre
• google_ads_ad_group_create
  Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC. Bulk support: accepts campaign_ids, customer_ids for batched execution.
• google_ads_keyword_add
  Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD. Bulk support: accepts ad_group_ids, customer_ids for batched execution.
• google_ads_negative_keyword_add
  Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id). Bulk support: accepts target_ids, customer_ids for batched execution.
• google_ads_responsive_search_ad_create
  Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED. Bulk support: accepts ad_group_ids, customer_ids for batched execution.
• google_ads_sitelinks
  List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones. Bulk support: accepts customer_ids for batched execution
• google_ads_sitelink_create
  Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA).
• google_ads_sitelink_remove
  Detach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching. Bulk support: accepts customer_ids for batched execution.
• show_version
  Show the current MCP platform and adapter versions.
• report_bug
  Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.
• connect
  Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.
• toolkit_info
  Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.
• marketplace
  The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (ev
• authenticate
  MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes

Repository · JSON · Text for agents · Registry updated 2026-08-21