All servers · Marketing & SEO · APIs & integrations

Trillboards DOOH Advertising

com.trillboards/dooh · v1.0.0

Measured by MCP Station

Description written by the publisher, not verified

757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network.

Connect

claude mcp add --transport http dooh https://api.trillboards.com/mcp

{
  "mcpServers": {
    "dooh": {
      "url": "https://api.trillboards.com/mcp"
    }
  }
}

Tools as reported by the server

• import_feedback_creative
  Import an AI model’s image through native bytes, moderation and brand review. Provide exactly one of asset_url, source_creative_id or image_base64. Inline bytes require content_type. PNG, JPEG and WebP are staged through native ownership, actual MIME, byte-hash, brand review and moderation. The exis
• configure_feedback_brand
  Configure your native brand profile and enable its booked reactive campaign. Uses your authenticated native buyer and existing funded placement.
• create_creative_experiment
  Create an experiment on a funded native media-buy placement. Uses your authenticated native buyer and existing funded placement.
• get_creative_experiment
  Read your native experiment, policy and latest 500 owned creative recovery records. Uses your authenticated native buyer and existing funded placement.
• register_creative_variants
  Register approved native generated creative variants. Uses your authenticated native buyer and existing funded placement.
• update_creative_policy
  Replace native creative weights at the expected policy version. Uses your authenticated native buyer and existing funded placement.
• get_creative_rewards
  Read a metered page of latest measured native play states. Read actual latest native plays with NULL preserved. Dates are YYYY-MM-DD, max 31 days. Poll with the returned cursor; canonical_key plus reward_revision_id identify logical changes; build_stamp is provenance. Each page uses the published da
• stop_creative_experiment write/delete
  Stop the native experiment at the expected policy version. Uses your authenticated native buyer and existing funded placement.
• generate_brand_creative
  Generate a native brand creative for explicit review and moderation. The native ad and advertiser come from the experiment. Review and AI moderation are separate. The existing data_api/api_calls tariff applies.
• review_feedback_creative
  Approve or reject your generated creative using native brand review. Uses your authenticated native buyer and existing funded placement.
• register_partner
  Register a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner integration - Creating a new partner account to manage devices RETURNS: - partner_id: Unique partner identifier - api_key: API key for authenticated requests (store securely!) - status: Account st
• get_partner_info
  Get information about the authenticated partner account. WHEN TO USE: - Checking current partner status and stats - Verifying API key is working - Getting partner account details RETURNS: - partner_id: Partner identifier - company_name: Registered company name - status: Account status (active, suspe
• register_device
  Register or update a device in the partner's network. WHEN TO USE: - Adding a new screen/kiosk/vending machine to the network - Updating device location or configuration - Re-registering a device after maintenance RETURNS: - device_id: Your internal device ID (echoed back) - trillboards_device_id: I
• list_devices
  List all devices registered to the partner account. WHEN TO USE: - Getting an overview of all connected devices - Finding devices by status (online/offline) - Auditing the device fleet RETURNS: - devices: Array of device objects - total: Total device count - online_count: Number of online devices -
• get_device
  Get detailed information about a specific device. WHEN TO USE: - Checking status of a single device - Getting device configuration details - Debugging device issues RETURNS: - device_id: Your internal device ID - trillboards_device_id: Internal Trillboards ID - fingerprint: Device fingerprint - name
• delete_device
  Soft-delete a device from the partner account. WHEN TO USE: - Removing a device that's been decommissioned - Cleaning up test devices - Removing a device that's been relocated to another partner RETURNS: - success: Boolean indicating success - device_id: The deleted device ID - message: Confirmation
• get_device_ads
  Get current ads scheduled for a device (for testing). WHEN TO USE: - Testing device ad delivery - Debugging which ads are being shown - Verifying ad targeting is working RETURNS: - ads: Array of advertisement objects - default_stream: Default content when no ads - schedule: Current ad schedule EXAMP
• record_impression
  Record a single ad impression from a device. WHEN TO USE: - Reporting that an ad was displayed on a device - Recording impression with detailed metadata - Single impression events (for batch, use batch_impressions) RETURNS: - success: Boolean indicating success - impression_id: Unique impression ide
• batch_impressions
  Record multiple impressions in a single request (up to 100). WHEN TO USE: - Bulk reporting impressions from offline period - Efficient batch processing of impressions - When device was offline and needs to sync RETURNS: - success: Boolean indicating success - processed: Number of impressions process
• device_heartbeat
  Send a heartbeat signal from a device to report its status. WHEN TO USE: - Regular device health monitoring (every 30-60 seconds) - Reporting current playback status - Reporting errors or issues RETURNS: - success: Boolean indicating success - device_status: Current device status in system - next_he
• get_analytics
  Get analytics data for the partner account. WHEN TO USE: - Viewing overall performance metrics - Analyzing device performance - Generating reports on impressions and earnings - Comparing performance over time periods RETURNS: - summary: Overall stats (impressions, earnings, active_devices) - time_se
• create_webhook
  Create a new webhook subscription for real-time events. WHEN TO USE: - Setting up real-time notifications for device events - Integrating with external systems - Monitoring ad playback and impressions AVAILABLE EVENTS: - device.online: When a device comes online - device.offline: When a device goes
• list_webhooks
  List all webhook subscriptions for the partner account. WHEN TO USE: - Viewing all configured webhooks - Auditing webhook subscriptions - Finding a webhook to update or delete RETURNS: - webhooks: Array of webhook objects with: - webhook_id: Unique identifier - url: Endpoint URL - events: Subscribed
• update_webhook
  Update an existing webhook subscription. WHEN TO USE: - Changing the webhook endpoint URL - Adding or removing subscribed events - Enabling or disabling a webhook - Updating the webhook description RETURNS: - webhook_id: The updated webhook ID - url: Updated endpoint URL - events: Updated event subs
• delete_webhook
  Delete a webhook subscription. WHEN TO USE: - Removing a webhook that's no longer needed - Cleaning up old integrations - Removing test webhooks RETURNS: - success: Boolean indicating success - webhook_id: The deleted webhook ID - message: Confirmation message EXAMPLE: User: "Delete the old webhook"
• test_webhook
  Send a test event to a webhook endpoint. WHEN TO USE: - Verifying webhook endpoint is working - Testing integration during development - Debugging webhook delivery issues RETURNS: - success: Boolean indicating delivery success - response_code: HTTP response code from endpoint - response_time_ms: Res
• get_webhook_deliveries
  Get delivery history for a webhook. WHEN TO USE: - Debugging failed webhook deliveries - Auditing webhook activity - Checking delivery success rates RETURNS: - deliveries: Array of delivery records with: - delivery_id: Unique delivery ID - event: Event type - status: success/failed - response_code:
• discover_inventory
  Discover available DOOH screens across the exchange network. WHEN TO USE: - Finding screens by venue type (retail, transit, office, etc.) - Finding screens in a specific city/state or within a radius - Finding screens with a specific audience profile (high income, professionals, etc.) - Getting an o
• get_live_audience
  Get real-time audience data for a specific screen. WHEN TO USE: - Checking current audience at a screen before buying - Monitoring audience during a live campaign - Getting detailed audience signals (attention, mood, purchase intent, demographics) RETURNS real-time data from edge AI sensors (refresh
• get_audience_forecast
  Predict what the audience will look like at a screen at a specific time. WHEN TO USE: - Planning campaigns for specific time slots - Estimating audience composition before buying - Comparing audience at different times of day Uses historical audience data to predict typical audience patterns. RETURN
• create_campaign
  Create a new advertising campaign targeting DOOH screens. WHEN TO USE: - Setting up a new ad campaign on available screens - Targeting specific venues, locations, or audience profiles - Allocating budget for programmatic DOOH buys RETURNS: - campaign_id: Unique campaign identifier (UUID) - name, sta
• get_campaign_performance
  Get detailed performance metrics for a campaign. WHEN TO USE: - Monitoring active campaign performance - Reviewing completed campaign results - Getting per-screen impression breakdowns RETURNS: - campaign_id, name, status, budget, dates - performance: impressions, spend_estimate_usd, avg_cpm, unique
• get_network_stats
  Get network-wide statistics across all partner screens. WHEN TO USE: - Getting a high-level overview of network performance - Checking how many screens are online - Reviewing total impressions and revenue estimates RETURNS: - total_screens, online_screens - impressions, total_auctions - revenue_esti
• get_signals
  [AdCP Signals] Get real-time audience signals from DOOH screens. This is an AdCP (Ad Context Protocol) compliant tool. It returns deterministic audience signals captured by edge AI (vision + audio + speech) on available screens. WHEN TO USE: - Discovering available audience signals before buying inv
• activate_signal
  [AdCP Signals] Activate an audience signal for DSP targeting. Returns an activation_key token for referencing this signal activation. Free-form Trillboards signal labels remain custom parameters. IAB Audience Taxonomy 1.1 segments are emitted only when registered IDs are supplied explicitly. WHEN TO
• get_adcp_capabilities
  [AdCP] Get the seller agent's AdCP capabilities and supported protocols. Returns the full capability declaration for this AdCP DOOH seller agent. This tool does NOT require authentication. WHEN TO USE: - Discovering what protocols the seller agent supports (Signals, Media Buy) - Understanding availa
• get_products
  [AdCP Media Buy] Get available DOOH advertising products and packages. NO AUTHENTICATION REQUIRED. Discovery is open — read the catalogue first, get a key when you want to transact. Send a natural-language `brief` and it is answered from what the screens actually observed: each product's `descriptio
• list_creatives
  [AdCP Creative] List the creatives this buyer has on file with us. OUR LIBRARY IS PER-BUY, AND THIS SAYS SO. AdCP's creative library models concepts, variables, assignments and snapshots; ours does not have those. A creative here is the one asset attached to a media buy by sync_creatives, so this is
• list_creative_formats
  [AdCP Media Buy] List the creative formats this network actually accepts. Every format is DERIVED from live per-screen capability (panel size, min/max spot length, audio) — not a hand-written list. The set published here is exactly the set sync_creatives accepts: if a creative matches a format retur
• get_media_buys
  [AdCP Media Buy] List media buys with status, budget, flight and optional delivery snapshots. Status, budget and flight are read from the advertisements + placements spine the buy actually books on — not from a stored display string. A buy that its flight ended, or that the pacing cron completed on
• create_media_buy
  [AdCP Media Buy] Create a media buy (campaign) from an AdCP buy specification. Creates a campaign that targets DOOH screens based on the provided specification. Returns a media_buy_id for tracking and a creative_deadline for asset submission. WHEN TO USE: - Executing a programmatic DOOH buy via an A
• update_media_buy
  [AdCP Media Buy] Update an existing media buy (campaign). Modify budget, targeting, schedule, or status of an existing media buy. WHEN TO USE: - Adjusting campaign budget mid-flight - Pausing or resuming a campaign - Changing targeting parameters - Extending campaign dates EXAMPLE: update_media_buy(
• sync_creatives
  [AdCP Media Buy] Validate and sync creative assets for a media buy. Validates creative assets (resolution, duration, format) against screen specifications. Returns compatibility status for each screen in the campaign. WHEN TO USE: - Submitting creative assets before campaign launch - Checking if a c
• get_media_buy_delivery
  [AdCP Media Buy] Get delivery/performance report for a media buy. Returns campaign performance with breakdowns by screen, venue, hour, and audience segment. WHEN TO USE: - Monitoring campaign delivery in real-time - Getting performance breakdowns for optimization - Reporting on campaign results RETU
• provide_performance_feedback
  [AdCP Media Buy] Provide optimization signals from buyer agent. Accepts feedback from buyer agents for floor price adjustment and inventory optimization. Enables closed-loop optimization between buyer and seller agents. WHEN TO USE: - Sending bid response feedback to optimize future pricing - Provid
• log_event
  [AdCP Media Buy] Record a conversion or attribution event. Records conversion events for post-campaign attribution analysis. Events are deduplicated by event_id + event_type combination. WHEN TO USE: - Recording offline conversions (store visits, purchases) - Tracking post-view attribution events -
• list_accounts
  [AdCP Accounts] List the accounts this credential can transact on. This seller's account model is 'explicit': one API key IS one account, so this returns exactly one account — the partner behind the key. Use it to discover your account_id before any account-scoped call, and to confirm the account's
• sync_accounts
  [AdCP Accounts] Establish or confirm the account behind this credential. IMPORTANT — what this does NOT do: it does not provision a new account. This seller's namespace is one account per API key, so a provisioning-mode entry (brand + operator + billing) is LINKED to the account your key already own
• get_task_status
  [AdCP Protocol] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a `task_id`. Poll that id here to read the task's terminal state and, with `include_result: true`, its completion payload. Trillboards answers ever
• tasks_get
  [AdCP Protocol] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a `task_id`. Poll that id here to read the task's terminal state and, with `include_result: true`, its completion payload. Trillboards answers ever
• list_tasks
  [AdCP Protocol] List AdCP tasks belonging to your account, newest first. Returns `query_summary` (totals and a status breakdown), `tasks`, and `pagination`. Filter by status or task type. Scoped to the calling account — an unauthenticated call returns an empty page rather than another account's task
• tasks_list
  [AdCP Protocol] List AdCP tasks belonging to your account, newest first. Returns `query_summary` (totals and a status breakdown), `tasks`, and `pagination`. Filter by status or task type. Scoped to the calling account — an unauthenticated call returns an empty page rather than another account's task
• get_pricing
  Get machine-readable pricing for all Trillboards products. Returns graduated usage-based pricing, free tier thresholds, and committed-use discount tiers. No authentication required — use this to evaluate costs before integrating.
• get_usage_summary
  Get your current billing period usage summary with per-product breakdown and costs. Shows free tier consumption, paid usage, and total cost.
• setup_billing
  Set up pay-per-use billing with a Stripe payment method. A stored card grants no API credit; fund usage with credits or explicitly authorized API postpay allowance. Pass a Stripe payment method token (pm_xxx) obtained from Stripe.js or Stripe Elements.
• purchase_credits
  Purchase committed-use credits at a discount. Three tiers: tier_500 ($500 → $625 credit, 25% bonus), tier_2000 ($2,000 → $3,100 credit, 55% bonus), tier_5000 ($5,000 → $10,000 credit, 100% bonus). Requires an active payment method.
• get_billing_status
  Check current billing status including whether billing is set up, credit balance, Stripe customer ID, and payment method status. Use this to determine if billing setup is needed before making paid API calls.
• get_campaign_attribution
  Get comprehensive attribution summary for a DOOH campaign. WHEN TO USE: - Measuring overall campaign effectiveness (reach, footfall, sales lift) - Getting a high-level view of campaign attribution metrics - Checking statistical significance of attribution results RETURNS: - reach: uniqueDevices, tot
• get_attribution_timeseries
  Get daily attribution timeseries for a campaign. WHEN TO USE: - Tracking attribution trends over time - Identifying which days had the strongest lift - Building attribution dashboards with daily granularity RETURNS: Array of daily data points, each with: - date, uniqueDevices, totalExposures, avgFre
• get_attention_metrics
  Get edge AI attention metrics for a campaign (FEIN-powered). This is what makes DOOH attribution better than digital: Trillboards MEASURES viewability via FEIN edge AI instead of estimating it. WHEN TO USE: - Measuring actual human attention to ads (not just impressions) - Comparing attention-adjust
• get_creative_attention
  Get per-creative attention breakdown for a campaign. WHEN TO USE: - A/B testing creative variants by attention score - Identifying which creative drives the most engagement - Comparing aCPM across creative assets RETURNS: Array of creatives ranked by attention score, each with: - creativeId, totalIm
• get_multi_touch_attribution
  Get multi-touch attribution model results for a campaign. Supported models: time_decay, position_based, attention_weighted. WHEN TO USE: - Understanding how DOOH fits into the full marketing funnel - Seeing credit allocation across DOOH, mobile, web, and store channels - Quantifying DOOH's contribut
• get_cross_channel_journey
  Get cross-channel customer journey data (Sankey flow) for a campaign. Shows how users flow between channels: DOOH -> mobile -> web -> store. WHEN TO USE: - Visualizing the customer journey across DOOH and digital channels - Understanding channel transition patterns - Building Sankey diagrams of mark
• get_incrementality
  Get incrementality/lift test results for a campaign. Uses Bayesian (Beta-Binomial with 10K Monte Carlo samples) and frequentist (chi-square with Yates correction) methods for causal measurement. WHEN TO USE: - Proving causal DOOH advertising effectiveness - Getting both Bayesian and frequentist sign
• create_experiment
  Create an incrementality experiment for a campaign. Sets up a geo-holdout, ghost ads, or propensity score matching experiment to causally measure DOOH advertising lift. WHEN TO USE: - Setting up a new A/B test before or during a campaign - Defining treatment and control DMAs for geo-holdout tests -
• get_creative_attribution
  Get attribution performance by individual creative variant. Links creative execution to attribution outcomes: which creative variant drove the most store visits? WHEN TO USE: - Comparing creative A/B/C test performance on attribution outcomes - Finding the optimal creative x venue_type x daypart x w
• get_roas
  Get Return on Ad Spend (ROAS) with transaction attribution data. Closes the ROAS loop: matches purchase events to DOOH exposures with time-decay weighting, and computes attributed revenue and incremental ROAS. WHEN TO USE: - Measuring revenue directly attributable to DOOH advertising - Getting ROAS
• export_cohort
  Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed cohort to the specified DSP (The Trade Desk, DV360, or Meta). Creates or reuses a DSP segment. WHEN TO USE: - Activating DOOH-exposed audiences for retargeting on digital channels - Pushing cohort
• get_audience_lookalike
  Find screens with similar audience profiles using pgvector similarity. Uses 64-dimensional audience vectors with HNSW cosine similarity index to find screens whose audience demographics, attention, and behavioral patterns match a target screen. WHEN TO USE: - Expanding campaign reach to screens with
• semantic_audience_search
  Search screens by natural language scene description using pgvector. Uses 768-dimensional Gemini embeddings on scene descriptions from FEIN edge AI to find screens matching a natural language query. WHEN TO USE: - Finding screens by audience context ("families eating lunch in a food court") - Contex
• get_campaign_heatmap
  Get geographic exposure heatmap data for a campaign. Returns lat/lng clusters with exposure counts and device reach, useful for visualizing where ads were shown on a map. WHEN TO USE: - Visualizing campaign geographic coverage - Identifying hotspots of ad exposure - Analyzing geographic distribution
• verify_proof_of_play
  Verify cryptographic proof of ad delivery or get campaign proofs. Requires either campaign_id or proof_payload (at least one must be provided). Two modes: 1. Verify a proof: pass proof_payload with signature fields to verify 2. Get proofs: pass campaign_id to get Ed25519-signed proofs for a campaign
• query_observations
  Query the universal observation stream using natural language or structured filters. Returns multi-modal sensing data (audience, vehicle, environment, commerce) from physical-world observations across the screen network. WHEN TO USE: - Exploring raw observation data from edge AI sensors on screens -
• semantic_search_observations
  Search observations by semantic similarity. Find moments that match a description like "lunch rush at fast casual restaurants" using vector embeddings. Uses 768-dimensional Gemini embeddings on observation payloads to find promoted observations matching a natural language query via approximate neare
• anomaly_detect
  Detect anomalies in observation patterns. Alert when metrics deviate significantly from trailing averages. Computes trailing mean and standard deviation for a given metric from the observation_stream, then identifies observations that fall beyond the configured sigma threshold (z-score based anomaly
• cross_signal_correlate
  Discover correlations between different signal types. Example: relationship between ad fill rate and audience attention for QSR venues. Queries the cross_signal_insights table for pre-computed correlations, or computes ad-hoc correlations from the observation_stream when no pre-computed insight exis
• configure_sensing
  Configure what a screen should sense using natural language. Generates and optionally pushes a sensing profile to the device. Uses Gemini AI to interpret a natural language sensing intent and generate a sensing profile that maps to available on-device ML models (BlazeFace, AgeGender, FER+, MoveNet,
• export_dataset
  Export observation data as a structured dataset. Supports filtering by time, geography, venue type, and observation family. Queries the relevant table based on the selected dataset type, applies filters, and returns every matching row as structured data, a page at a time: up to 10,000 observation ro
• predictive_query
  Generate predictive insights from observation patterns. Predict whether a venue is likely to see increased foot traffic based on current patterns. Uses historical observation_stream data to compute trend analysis via linear regression on time-bucketed metrics. Generates predictions with confidence i
• get_social_attention
  Query measured social attention events within your authorized screen and venue scope. Filter by minimum social amplification factor and time range; results are sorted by social amplification factor descending. WHEN TO USE: - Finding moments where social proof drove collective engagement - Identifyin
• find_similar_moments
  Find historically similar audience moments across the screen network using embedding similarity search. Input a natural-language description of the target moment. Moment embeddings are 768-D vectors generated from multi-modal observation data (visual, audio, environmental, social) via the MomentEmbe
• predict_moment_quality
  Predict the VAS (Viewability Attention Score) a specific creative would achieve at a given moment, based on historical data and causal modeling. Uses the CausalPredictionService which: 1. Embeds the moment description to find historically similar moments 2. If >= 5 similar moments exist with the sam
• recommend_creative
  Given a moment description, rank candidate creatives by predicted VAS performance. Evaluates each creative candidate against the described moment context using historical similarity and causal prediction. Returns a ranked list sorted by predicted VAS score, with confidence levels for each prediction

Tool changes

• 2026-10-20: import_feedback_creative, configure_feedback_brand, create_creative_experiment, get_creative_experiment, register_creative_variants, update_creative_policy, get_creative_rewards, stop_creative_experiment, generate_brand_creative, review_feedback_creative, register_partner, get_partner_info
• 2026-10-17: import_feedback_creative, configure_feedback_brand, create_creative_experiment, get_creative_experiment, register_creative_variants, update_creative_policy, get_creative_rewards, stop_creative_experiment, generate_brand_creative, review_feedback_creative, register_partner, get_partner_info
• 2026-10-16: import_feedback_creative, configure_feedback_brand, create_creative_experiment, get_creative_experiment, register_creative_variants, update_creative_policy, get_creative_rewards, stop_creative_experiment, generate_brand_creative, review_feedback_creative, register_partner, get_partner_info

Website · JSON · Text for agents · Registry updated 2026-10-20